How often do you look at online reviews before deciding to make a purchase or use a service? According to Inc., 91% of people will reference an online review before making a final decision. This fact probably isn’t surprising to most businesses, especially those in competitive markets. Read more »

When building a buzz, the more people you can involve, the more successful your campaign will be. In that kind of push, your employees make perfect partners. Their familiarity with the company gives them the background necessary to become ideal brand ambassadors. You just need to unlock their… Read more »

What can organizations with limited opportunities for advancement between entry-level and higher-level jobs do to keep employees engaged in their work? Be transparent, find out what motivates them, include them in goal-setting, and consider ways to offer a good work-life balance. If you do, you’ll… Read more »

Company culture is one of those corporate buzzwords that has been thrown around for years, but what does it really mean and is it really that important? When we use the word “culture,” what we’re really talking about is the personality of a company. It’s the mission, values, ethics, language,… Read more »

Some skills are extremely specific to a particular job. Others have a broader implication. These represent the so-called "golden hiring traits,” the competencies so universal they can get you hired for any position. Customer service falls into that category. Read more »